Selling a Home in the Resort or Second Home Niche Market
Posted on Sep 22, 2015 9:00am PDT
Often when a realtor goes on a listing presentation, the seller says they "really don't have to sell." This is after the seller has received a thorough market analysis, and seen how many properties are competing with theirs, and how many sales have occurred in the last year.
Many times a seller will say, "My property is better." Lots of sellers take that position, and the seller says, "If I can get my asking price, I'll sell my house."
The realtor translates that into: If I can get a wealthy person to pay cash, close quickly, and not do any market research, and pay whatever my asking price is, then I'll sell my house. This creates an incredible burden on the listing agent and it sets all parties up for disappointment.
Buyers Are Generally Well-Informed
Generally, buyers are well-informed. They've done their research on the Internet and always ask for market comps. Sellers frequently argue that their property is more special for one reason or another, but every buyer has their own list of desires and a lot of them are watching Bloomberg.
To sell your property, it has to be priced competitively, and one of the best values on the market to even land on the show list. It must also be in great condition because today's buyers are looking for every flaw possible.
If the sellers don't price the home right, they'll fall behind the selling price range instead of just in front where the home should be. If you're selling a house in the resort or second house market and you truly want to sell, ask your listing broker to run a thorough market analysis and what it will take to get your property so it's the first one or two shown in the market niche.
If you do that, it will greatly improve your chances of selling, and it won't waste your time or your agent's time.
For more tips, use our directory to find a real estate lawyer near you.
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